立即投递该职位 职位名称:某知名外企市场经理-北京市 职位描述/要求:. Purpose of Position
The Digital Marketing Manager will work with the Sr. Marketing Manager, Marcom Manager, Product Managers, Media & agencies to implement marketing, e-commerce, content and product strategies that drive end customers’ engagement and revenue growth. The Digital Manager will be responsible for generating revenue from e-commerce and deriving business insights via in-depth analysis of user activity. We seek a highly motivated individual with previous experience managing aspects of a brand’s (B2B is preferred) digital marketing or e-commerce strategies. The Manager will be directly responsible for key functional areas and major digital initiatives within the Hach China marketing team. This individual should be an innovative problem solver with strong analytical skills to develop key customer facing marketing activity. II. Key Responsibilities
E-Commerce Management:
· Lead Team and agency to drive revenue generation from E-commerce.
· Good communication skill with the 3rd party platforms like T-mall, JD & 1688.
· Strong business analysis ability about eCom data performance.
· Collaborate with Commercial Team to help the customer shop more confidently while adding benefit to our SEO program;
STRENGTHS FOR SUCCESS
E-commerce experience Critical thinking and strategic marketing background is preferred Ability to lead and drive channel development, strategic cooperation with 3rd parties such as Key Accounts etc. Team & project management skill Ability to work independently and collaboratively Innovation: Ability to generate new ideas to effectively achieve Digital goals REPORTING RELATIONSHIPS
Reports directly to the Marketing Director Individual will manage 3rd party agencies and vendors Individual will frequently work with US HQ marketing team Position will have significant interaction with senior management III. Education, Background and Skill Requirements
Bachelor degree required, MBA is a plus. Above 6 years digital marketing experience required Knowledge of and skill in using MS Office and other productivity tools – Word, Excel, Power Point required 公司介绍: 仪器直聘平台猎头/内推岗位合集,欢迎求职者及时投递,投递后有专门的工作人员对接推进,提高您的求职效率。...查看全部