仪器厂商,你的移动营销利器是否已经“开刃”?
pspan id="_baidu_bookmark_start_1" style="display: none line-height: 0px "?/spanspan id="_baidu_bookmark_start_3" style="display: none line-height: 0px "?/span/pp style="text-indent: 0em text-align: center "img src="http://img1.17img.cn/17img/images/201606/insimg/d5d75c8b-3209-4785-b97a-c5e6f89a059e.jpg" title="1.jpg" data-pinit="registered" width="400" height="69" border="0" hspace="0" vspace="0" style="margin: 0px padding: 0px border: 0px max-width: 600px color: rgb(68, 68, 68) font-family: 宋体, ' Arial Narrow' line-height: 26px text-align: center white-space: normal width: 400px height: 69px "//pp style="text-indent: 2em "作为2016仪器信息网客户服务月的节目之一,仪信通商学院微课堂第一期于6月30日晚间7点30分如期举行。span style="text-indent: 32px "本次微课堂便由仪器信息网资深高级客户经理杨丹丹女士,为大家分享如何利用仪器信息网手机站,提升宣传效果及快速把握商机。/span/pp style="text-indent: 2em "span style="font-family: 楷体, 楷体_GB2312, SimKai color: rgb(31, 73, 125) font-size: 16px "分享形式:微信群中ppt图片+语音/span/pp style="text-indent: 2em "span style="font-family: 楷体, 楷体_GB2312, SimKai color: rgb(31, 73, 125) font-size: 16px "参与人数:仪信通商学院一班、二班(700人)/span/pp style="text-indent: 2em "span style="font-family: 楷体, 楷体_GB2312, SimKai color: rgb(31, 73, 125) font-size: 16px "分享人:杨丹丹 B2B事业部高级客户经理/span/pp style="text-indent: 2em "span style="font-family: 楷体, 楷体_GB2312, SimKai color: rgb(31, 73, 125) font-size: 16px "杨经理曾就职于电子商务巨头企业,于2010年加入仪器信息网,曾担任大客户项目组负责人,帮助众多仪器厂商实现网络宣传效果的跨越式提升。拥有丰富的仪器行业网络营销经验。/span/pp style="text-indent: 2em "在碎片化飞移动互联网时代,营销也呈现出跨屏化趋势。跨屏营销的终极目的,是真正实现精准个体受众购买。仪器用户搜索信息的行为也发生改变,仪器信息网 WAP站也在大幅度上涨,厂商也愈加重视移动端的营销方式跟方法。span style="text-indent: 32px "那么仪器厂商你们营销利器在手,是否已经开刃大展拳脚了呢?/span/pp style="text-indent: 2em "span style="text-indent: 2em "杨经理在分享中提到,曾有调研显示现在美国仪器行业互联网营销中,移动端流量与PC端占比已达到1:1的比例,2016以“移动”为核心展开的营销方式,将会进一步加速前进。然而仪器企业官方网站与第三方门户网站的移动端还是有所差别,杨经理对此也进行了简单的阐述。/span/pp style="text-indent: 0em text-align: center "img src="http://img1.17img.cn/17img/images/201607/insimg/7c701ea1-71fe-4db3-af3b-8476aed68a25.jpg" title="QQ截图20160701143309_副本.png" data-pinit="registered" width="500" height="198" border="0" hspace="0" vspace="0" style="width: 500px height: 198px "//pp style="text-indent: 2em "而让移动端营销成为“利刃”的重点便是:区别于pc端的运营方式,打破一成不变的广告展示设计。通过仪器信息网用户行为调研报告显示,越来越多的用户通过wap站询问产品介绍及报价等信息。本网也将厂商展位进行改版升级。让仪器采购方更加便捷的捕获厂商产品、动态信息,并且实现随时随地分享与收藏。/pp style="text-indent: 2em "值得一提的是,仪器买家通过wap站及电话而寻求采购的方式更为迫切。曾有用在展位拨打客服电话,在一周之内便成交百万大单。例如一键拨号等细节方面的设计优势,在移动端营销尤为凸显出来。/pp style="text-indent: 2em text-align: center "img src="http://img1.17img.cn/17img/images/201607/insimg/f0e62633-67bd-4dce-af1a-22b61f449079.jpg" title="QQ截图20160701140204_副本.png" data-pinit="registered" width="500" height="243" border="0" hspace="0" vspace="0" style="width: 500px height: 243px "//pp style="text-indent: 2em "用户采购需求的发布,也有厂商反馈不及时、响应速度慢等现象发生。基于此考虑,除上述为了买家反馈系统有效保留用户留言及关注度的同时,移动端为展位的运营也为厂商朋友提供了卖家反馈机制,更有效提升了厂商的参与度。商机实时查看、未接电话提醒,动态资讯的快速传播。对于用户的行为,厂商可利用本系统的交互深度解析过去及现在相关数据,以预测及及时制定行之有效的推广行为。span style="text-indent: 2em "在微课堂上,杨经理对如何利用移动端提升营销效果给予听众朋友提出了更多细致、有效意见,大家纷纷表示感谢。/span/pp style="text-indent: 2em text-align: center "span style="text-indent: 2em "img src="http://img1.17img.cn/17img/images/201607/insimg/cf914032-e2aa-466a-9c8b-db91ac8ea7d4.jpg" title="QQ截图20160701.png" data-pinit="registered" width="400" height="400" border="0" hspace="0" vspace="0" style="width: 400px height: 400px "//span/pp style="text-align: center "span style="font-family: 楷体, 楷体_GB2312, SimKai "如需进群,请添加群秘负责人:大仪夫/spanbr//pp style="text-align: center "img src="http://img1.17img.cn/17img/images/201607/insimg/abe46adf-80a4-41e4-9aea-41e51080b654.jpg" title="大仪夫.jpg" data-pinit="registered" width="200" height="200" border="0" hspace="0" vspace="0" style="width: 200px height: 200px "//pp style="text-align: center "span id="_baidu_bookmark_start_4" style="display: none line-height: 0px "?/spanspan style="font-family: 楷体, 楷体_GB2312, SimKai "QQ群:361499257/span/pp style="white-space: normal text-align: center "span id="_baidu_bookmark_start_10" style="display: none line-height: 0px "?/spanspan style="font-family: 楷体, 楷体_GB2312, SimKai "仪信通会员微信服务号:yxt_hyfw/spanspan id="_baidu_bookmark_end_11" style="display: none line-height: 0px "?/spanspan id="_baidu_bookmark_end_5" style="display: none line-height: 0px "?/span/pp style="text-indent: 2em "7月1日,仪器信息网买家服务功能全新功能上线,欢迎厂商朋友随时贡献建议与意见。/pp style="text-indent: 0em text-align: center " a href="http://www.instrument.com.cn/custom/netshow/20160630/index.html" target="_blank" title=""img src="http://img1.17img.cn/17img/images/201607/insimg/07c2ccd4-5b50-4b78-8e8c-39574b257d8b.jpg" title="QQ截图20160701144856.png" data-pinit="registered" width="500" height="167" border="0" hspace="0" vspace="0" style="width: 500px height: 167px "//a/pp style="text-indent: 2em text-align: center "span style="color: rgb(191, 191, 191) font-family: 黑体, SimHei font-size: 14px line-height: 26px text-align: center "点击查看详细内容/span/pp style="margin-top: 0em margin-bottom: 1em padding: 0px color: rgb(68, 68, 68) font-family: 宋体, ' Arial Narrow' line-height: 26px white-space: normal 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