用“镜头语言”,让更多人看见仪器世界
p style=" text-align: center text-indent: 0em " span style=" font-family: 微软雅黑 " img src=" https://img1.17img.cn/17img/images/202006/noimg/0fb87c3f-1ff3-4cad-8b0f-a09498537b1b.gif" title=" 3.gif" width=" 434" height=" 121" style=" white-space: normal width: 434px height: 121px " / /span /p p style=" text-indent: 2em text-align: left " span style=" font-family: 微软雅黑 " 2020年,短视频仍然是最有效的数字传播与营销方式。疫情当前,视频与直播也成为仪器厂商与仪器用户沟通的纽带。随旧社交平台沟通语言逐渐视频化,短视频内容也将成为科学仪器与分析检测行业内容产出的主要阵地之一。 /span /p p style=" text-indent: 2em text-align: left " span style=" font-family: 微软雅黑 " 本文根据仪器信息网资讯视频中心数据整理,用数字解读视频内容的力量,供广大读者了解与参考。 /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 去年,仪器信息网发挥细分垂直的平台优势,拍摄制作及发布推广视频内容近400个。同比2018年增长 span style=" font-family: 微软雅黑 color: rgb(192, 0, 0) " strong 236% /strong /span ,其视频内容平均点击930次,具有远高于文字的传播力量。 /span /p p style=" text-indent: 0em text-align: center " span style=" text-align: center text-indent: 0em font-family: 楷体, 楷体_GB2312, SimKai " 附:2018~2020年视频内容top10 /span /p table border=" 0" cellspacing=" 0" cellpadding=" 0" style=" " tbody tr style=" height:20px" class=" firstRow" td width=" 64" valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" strong span style=" font-size: 15px font-family:楷体 color:#006100" 点击量 /span /strong /p /td td width=" 494" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" strong span style=" font-size: 15px font-family:楷体 color:#006100" 标题 /span /strong /p /td /tr tr style=" height:20px" td width=" 64" valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" strong span style=" font-size: 15px font-family: 微软雅黑, sans-serif color: rgb(192, 0, 0) " 12611 /span /strong /p /td td width=" 494" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20191220/519313.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 从幕后现身台前,“并购之王”丹纳赫开启平台化运营 /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" strong span style=" font-size: 15px font-family: 微软雅黑, sans-serif color: rgb(192, 0, 0) " 10055 /span /strong /p /td td width=" 494" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20200207/521481.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 一次性口罩能否消毒后重复使用?——扫描电镜的实验结果公布 /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" strong span style=" font-size: 15px font-family: 微软雅黑, sans-serif color: rgb(192, 0, 0) " 7216 /span /strong /p /td td width=" 494" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20190927/494096.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 和泰品牌故事:初心不变 砥砺前行 /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" strong span style=" font-size: 15px font-family: 微软雅黑, sans-serif color: rgb(192, 0, 0) " 6454 /span /strong /p /td td width=" 494" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20200520/538984.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 天瑞仪器品牌故事:未雨绸缪 方能天降祥瑞 /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" strong span style=" font-size: 15px font-family: 微软雅黑, sans-serif color: rgb(192, 0, 0) " 3545 /span /strong /p /td td width=" 494" nowrap=" " valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20200314/533863.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 今年3· 15,看仪器售后工程师们的抗疫瞬间! /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" font-size: 15px font-family: 微软雅黑, sans-serif" 3409 /span /p /td td width=" 494" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20191220/519278.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 天美30年蜕变史 秘诀是...... /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" font-size: 15px font-family: 微软雅黑, sans-serif" 3235 /span /p /td td width=" 494" nowrap=" " valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20180605/465329.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 走进同济大学,寻觅亚洲最古老试验机百年身世 /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" font-size: 15px font-family: 微软雅黑, sans-serif" 3203 /span /p /td td width=" 494" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20190514/485139.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 看赛默飞的精准医疗大布局——访赛默飞中国区色谱和质谱业务商务运营副总裁李剑峰 /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" font-size: 15px font-family: 微软雅黑, sans-serif" 3147 /span /p /td td width=" 494" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20191115/516998.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 为细胞分析创造新工具——访清华大学林金明教授 /span /a /span /p /td /tr tr style=" height:20px" td width=" 64" valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" font-size: 15px font-family: 微软雅黑, sans-serif" 2950 /span /p /td td width=" 494" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 20" p style=" margin-bottom:0" span style=" color: rgb(0, 112, 192) " a href=" http://www.instrument.com.cn/news/20200420/536487.shtml" span style=" color: rgb(0, 112, 192) font-size: 15px font-family: 微软雅黑, sans-serif " 全力抗“疫”|仪咖说之新冠疫情给生命科学仪器企业带来哪些新的启示 /span /a /span /p /td /tr /tbody /table p style=" text-align: center text-indent: 2em " span style=" font-family: 微软雅黑 text-align: left text-indent: 2em " 近年来,仪器信息网视频采访多位行业内顶尖专家、学者,均来自顶尖高校、科研院所,通过镜头向广大行业人传递最新仪器前沿科技、探索科学仪器行业与分析检测行业发展动态。 /span a href=" https://www.instrument.com.cn/zt/videointerview" target=" _blank" style=" font-family: 微软雅黑 text-align: left text-indent: 2em " (点击查看【行业专家采访视频精选】) /a br/ span style=" text-align: center text-indent: 0em font-family: 楷体, 楷体_GB2312, SimKai " /span /p p dir=" ltr" style=" text-indent: 0em text-align: center " span style=" font-family: 微软雅黑 " img style=" max-width: 100% max-height: 100% width: 526px height: 371px " src=" https://img1.17img.cn/17img/images/202006/noimg/c41fcf8d-21d4-434d-aa42-9ee1fe0bd5f8.gif" title=" 微信截图_20200617103341.gif" alt=" 微信截图_20200617103341.gif" width=" 526" height=" 371" / /span /p p dir=" ltr" style=" text-indent: 0em text-align: center " span style=" font-family: 微软雅黑 " img src=" https://img1.17img.cn/17img/images/202006/noimg/5c1c3c35-d375-4cc7-b100-5ba7c55cc4bf.gif" title=" 5.gif" width=" 431" height=" 119" style=" white-space: normal width: 431px height: 119px " / /span /p p dir=" ltr" style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 视频中心协助厂商优质原创视频内容的进行发布。数据显示,经发布厂商视频内容平均点击高达 strong 890次 /strong 。远高于个别厂商发布的文字类内容。通过发布厂商视频我们发现, /span span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(31, 73, 125) " 应用类仪器视频与趣味产品介绍视频 /span span style=" font-family: 微软雅黑 " ,受到读者青睐。 /span /p p dir=" ltr" style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 产生共鸣与互动,也是视频区别于文字、具备强表现力的体现:疫情期间,视频中心策划“致敬售后工程师”视频征集官方活动 span style=" font-family: 微软雅黑 color: rgb(31, 73, 125) " i ,安捷伦、众瑞、岛津、德国耶拿、珀金埃尔默、贝克曼库尔特、天美 /i /span 等仪器厂商积极参与其中,发来工程师抗疫瞬间视频。两篇视频内容曝光量超5300,迎来众网友纷纷点赞评论,向幕后英雄致敬。 /span /p p dir=" ltr" style=" text-indent: 0em text-align: center " span style=" font-family: 微软雅黑 " img style=" max-width: 100% max-height: 100% width: 457px height: 329px " src=" https://img1.17img.cn/17img/images/202006/noimg/21b09b93-d5c5-4603-8ec4-554cd6c16998.gif" title=" 图片6.gif" alt=" 图片6.gif" width=" 457" height=" 329" / /span /p p style=" text-align: center text-indent: 0em " span style=" font-family: 楷体, 楷体_GB2312, SimKai " 附:仪器厂商优质原创视频内容Top10 /span /p table border=" 1" cellspacing=" 0" cellpadding=" 0" style=" border: none " tbody tr style=" height:15px" class=" firstRow" td width=" 319" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 " strong span style=" font-size: 15px font-family: 楷体 color: rgb(0, 97, 0) " 标题 /span /strong strong span style=" font-size: 15px font-family: 楷体 color: rgb(0, 97, 0) " /span /strong /span /p /td td width=" 176" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-family: 微软雅黑 " strong span style=" font-size: 15px font-family: 楷体 color: rgb(0, 97, 0) " 仪器厂商/点击量 /span /strong strong span style=" font-size: 15px font-family: 楷体 color: rgb(0, 97, 0) " /span /strong /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20190228/480861.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 实验室菜鸟报道,boss让练习折返跑?这台气相解困扰 /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 安捷伦/2754 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20190808/490807.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 浓情七夕:选择屹尧,爱上中国造 /span /a /span /strong /span /p /td td width=" 167" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 屹尧/1948 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20180730/468301.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " LCMS联盟又添新将,岛津讲师带你迅速get它的“超能力” /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 岛津/1583 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20180619/466089.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 用这套办法进行土壤消解,1小时妥妥的! /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" top" style=" border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 珀金埃尔默/1482 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20180718/467700.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 实验像拳击,安捷伦SFC帮你击倒“对手” /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" top" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 安捷伦/1441 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20180827/470134.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 便携、安全、精准,VOCs检测仪就该这个样儿! /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 青岛环控/1376 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20190408/483100.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 海能仪器,追求客户的极致体验 /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 海能/1319 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20180813/469287.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 1天160个样,这台国产微波消解仪让我心沸腾! /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 屹尧/1299 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20180815/469418.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " 从前2小时,现在3分钟,蛋白质检测就要这么“快准稳”! /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" bottom" style=" background: rgb(242, 242, 242) border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " 海能/1255 /span /p /td /tr tr style=" height:15px" td width=" 319" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px " height=" 15" p span style=" font-family: 微软雅黑 text-decoration: underline color: rgb(0, 112, 192) " strong span style=" color: rgb(0, 112, 192) text-decoration: underline font-size: 15px font-family: 楷体 " a href=" http://www.instrument.com.cn/news/20190314/481656.shtml" span style=" color: rgb(0, 112, 192) text-decoration: underline font-family: 微软雅黑 font-weight: normal " Flir便携GC-MS:小巧“高端黑”速测气液固! /span /a /span /strong /span /p /td td width=" 176" nowrap=" " valign=" bottom" style=" border: 1px solid rgb(0, 0, 0) padding: 5px word-break: break-all " height=" 15" p span style=" font-size: 15px font-family: 微软雅黑 " Flir/1105 /span /p /td /tr /tbody /table p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 鉴于此,为满足厂商视频营销需求,区别于大众媒体,向更加精准的仪器用户传递生动信息,仪器信息网打造了视频动态发布地, strong 仅需三步 /strong ,即可发布视频动态。换一种新打法,重新定义人货场,开启仪器视频营销新时代。 /span /p p style=" text-indent: 0em " a href=" https://www.instrument.com.cn/news/20200323/534519.shtml" target=" _blank" span style=" font-family: 微软雅黑 " img style=" max-width:100% max-height:100% " src=" https://img1.17img.cn/17img/images/202006/uepic/548c9c99-e156-46df-92b8-5637c61005f3.jpg" title=" 副本_副本_副本_未命名_自定义px_2020-06-16-0.jpeg" alt=" 副本_副本_副本_未命名_自定义px_2020-06-16-0.jpeg" / /span /a span style=" font-family: 微软雅黑 " /span /p p style=" text-indent: 0em text-align: center " span style=" font-family:微软雅黑" span style=" font-family: 楷体, 楷体_GB2312, SimKai " 点击图片查看视频上传详细说明 /span /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 另外,我们建立了视频大本营微信群 span style=" font-family: 楷体, 楷体_GB2312, SimKai " (进群请添加小仪吗,微信:instrument888) /span ,仪器厂商可以在群里分享发布视频动态链接,我们将给予更多的专属曝光,如 span style=" font-family: 微软雅黑 color: rgb(0, 112, 192) " i 栏目优先收录、进入百度新闻源、优质视频内容仪器信息网首页展示\微信群分享等。 /i /span /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 届时针对热点内容,视频中心将不定期举办★视频征集令★活动,相关视频将免费被专题收录,一并推广,给予发布视频动态的厂商带来更多流量。 /span /p p style=" text-align: center " span style=" font-family: 微软雅黑 color: rgb(192, 0, 0) " ★视频征集令★已正式开启第一期 /span /p p style=" text-align: center " span style=" font-family: 微软雅黑 " img style=" max-width: 100% max-height: 100% width: 263px height: 219px " src=" https://img1.17img.cn/17img/images/202006/uepic/eaf246cb-d2c9-441f-8daa-c4511a29fa92.jpg" title=" 图片3.jpg" alt=" 图片3.jpg" width=" 263" height=" 219" / /span /p p span style=" font-family: 微软雅黑 " /span /p p style=" text-indent: 0em white-space: normal text-align: center " span style=" font-family: 微软雅黑 " img src=" https://img1.17img.cn/17img/images/202006/noimg/117654c3-a38d-46b3-8fbd-11ddb747472e.gif" title=" 2.gif" alt=" 2.gif" width=" 453" height=" 127" style=" max-width: 100% max-height: 100% width: 453px height: 127px " / /span /p p style=" white-space: normal text-indent: 2em " span style=" font-family: 微软雅黑 " 从仪器信息网整体来看,视频内容已经覆盖到全站内容产出主要阵地。 /span /p p style=" white-space: normal text-indent: 2em " span style=" font-family: 微软雅黑 " 除大家所熟知的网络讲堂【报告视频回放】,资讯· 视频中心着力打造高端采访、话题性视频及报道视频等内容;社区原创作品大赛已经连续多年设立视频赛区。今年,仪器展也可以让用户看到仪器的视频介绍。视频内容的不同分设,满足仪器用户不同需求,带动了全网的内容流动性。 /span /p p style=" white-space: normal text-indent: 2em text-align: center " span style=" font-family: 楷体, 楷体_GB2312, SimKai " 以下为1300+不记名仪器用户投票调研结果 /span span style=" font-family: 微软雅黑 " i style=" color: rgb(0, 112, 192) text-align: center white-space: normal " span style=" font-family: 微软雅黑 " img src=" https://img1.17img.cn/17img/images/202006/noimg/97e5dbe2-8cb2-4973-964c-01f758af3604.gif" title=" 图片3.gif" alt=" 图片3.gif" width=" 475" height=" 313" style=" max-width: 100% max-height: 100% width: 475px height: 313px " / /span /i /span /p p style=" white-space: normal text-indent: 2em " span style=" color: rgb(0, 112, 192) " i span style=" font-family: 微软雅黑 text-indent: 2em " 仪器应用、操作、维护等作为用户的刚需,视频需求占比32%; /span /i /span /p p style=" white-space: normal text-indent: 2em " span style=" color: rgb(0, 112, 192) " i span style=" font-family: 微软雅黑 " 仪器产品、新品介绍的视频,包括趣味仪器类视频,占比25%; /span /i /span /p p style=" white-space: normal text-indent: 2em " span style=" color: rgb(0, 112, 192) " i span style=" font-family: 微软雅黑 " 大咖、牛人专访,业内热点、趋势解说等内容,是每一个从业者汲取养分的“重头戏”,在本次调研中占比10%与9%; /span /i /span /p p style=" white-space: normal text-indent: 2em " span style=" color: rgb(0, 112, 192) " i span style=" font-family: 微软雅黑 " 仪器人与检测人的日常叙述类视频,占比达到16%; /span /i /span /p p style=" white-space: normal text-indent: 2em " span style=" color: rgb(0, 112, 192) " i span style=" font-family: 微软雅黑 " 其他如传播力较弱的宣传视频、展会现场分别占比3%与5%。 /span /i /span /p p style=" text-align: center " img src=" https://img1.17img.cn/17img/images/202006/noimg/80f7c17c-339e-4f1e-8595-15b1189034bf.gif" title=" 4.gif" width=" 439" height=" 122" style=" width: 439px height: 122px " / br/ /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 仪器信息网· 视频中心于2019年初展开品牌故事计划,迄今已记录十余家仪器品牌成长历程。品牌故事的打造旨在追溯企业发展历程、展现品牌价值、探索企业成功奥秘;着力打造品牌知名度、美誉度,助推品牌快速成长。 /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 【仪器品牌故事】不同于以往的高层采访或仪器企业宣传片——系从媒体视角,用更加细腻的分镜头追寻企业发展的足迹,也会探寻更为深入的创业经历、企业文化、管理心得等。根据现场内容进行延伸,融入更加戏剧化的情节,使视频更具可看性: span style=" font-family: 微软雅黑 color: rgb(0, 112, 192) " i 如纽迈分析的“牛马哥”,德国耶拿的“仪器颜色”,济南海能的“记孝工资”,梅特勒-托利多的“无处不在” /i /span 等等。 /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 通过镜头语言,对于企业的品牌描绘更加生动,将仪器用户代入场景,加深了解品牌的内涵。 /span /p p style=" text-indent: 0em text-align: center " a href=" https://www.instrument.com.cn/zt/brandstory" target=" _blank" span style=" font-family: 微软雅黑 text-indent: 2em " img style=" max-width: 100% max-height: 100% width: 339px height: 223px " src=" https://img1.17img.cn/17img/images/202006/uepic/298eecc1-ddc7-4702-bcb7-7cbfa44d00b3.jpg" title=" 副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_未命名_自定义px_2020-05-29-0.jpeg" alt=" 副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_副本_未命名_自定义px_2020-05-29-0.jpeg" width=" 339" height=" 223" / /span /a /p p style=" text-indent: 0em text-align: center " span style=" text-indent: 2em color: rgb(0, 112, 192) font-family: 楷体, 楷体_GB2312, SimKai " 点击图片查看专题 /span /p p style=" text-indent: 0em text-align: center " span style=" font-family: 微软雅黑 " & nbsp img src=" https://img1.17img.cn/17img/images/202006/noimg/c93e11e8-cf77-41f9-a7a7-157c8289202a.gif" title=" 6.gif" width=" 416" height=" 116" style=" white-space: normal width: 416px height: 116px " / /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 仪咖说——仪器信息网2020年重力打造行业高端对话节目。仪咖说始于新冠疫情爆发期间,聚焦于科学仪器及分析检测行业新闻事件或热点话题,每期邀请2-3位业内大咖,在直播间展开深入探讨、交流,众位大咖各抒己见,以网络为媒介,以个性化的表达,犀利的观点,帮助广大从业人员追踪市场前沿,解析行业热点。 /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 同时,大咖与网友远程互动,共同协助推动中小仪器企业安全有序复工复产,探讨科学仪器行业发展道路,突破难点。 /span /p p style=" text-align: center text-indent: 0em " span style=" font-family: 微软雅黑 " img style=" max-width:100% max-height:100% " src=" https://img1.17img.cn/17img/images/202006/noimg/718a45bc-bd51-44d5-b6ad-ace7ce4e4787.gif" title=" bandicam 2020-06-16 18-30-59-929.gif" alt=" bandicam 2020-06-16 18-30-59-929.gif" / /span /p p style=" text-indent: 2em " span style=" font-family: 微软雅黑 " 仪咖说每月2期,迄今已举办6期,内容从探讨仪器企业如何疫情中突围,再到两会热点话题新基建, span style=" font-family: 微软雅黑 color: rgb(0, 112, 192) " 吸引2000+观众参与, span style=" font-family: 微软雅黑 text-indent: 32px " 曝光已余1.2万 /span /span span style=" font-family: 微软雅黑 text-indent: 32px " 。 /span 不同于以往的讲堂类直播,仪咖说更吸引参会者的主观互动,嘉宾积极解答与会者疑问、 span style=" font-family: 微软雅黑 text-indent: 32px " 对症下药 /span ,更有在直播期间促成产学研转化的机会。 /span /p p style=" margin-left:24px" span style=" font-family: 微软雅黑 " 部分视频回顾: /span /p p style=" text-align: center " a href=" https://www.instrument.com.cn/news/20200420/536487.shtml" target=" _blank" style=" text-decoration: underline font-family: 微软雅黑 font-size: 14px " span style=" font-family: 微软雅黑 font-size: 14px " 仪咖说之新冠疫情给生命科学仪器企业带来哪些新的启示 /span /a /p p style=" text-align: center " a href=" https://www.instrument.com.cn/news/20200416/536181.shtml" target=" _blank" style=" text-decoration: underline font-family: 微软雅黑 font-size: 14px " span style=" font-family: 微软雅黑 font-size: 14px " 汇聚行业声音|仪咖说之国产离子色谱的挑战与机遇 /span /a /p p style=" text-align: center " a href=" https://www.instrument.com.cn/news/20200310/533578.shtml" target=" _blank" title=" 大& lt font color=red& gt 咖& lt /font& gt 解析:新冠疫情下& lt font color=red& gt 仪& lt /font& gt 器行业“危与机”" style=" text-decoration: underline font-family: 微软雅黑 font-size: 14px " span style=" font-family: 微软雅黑 font-size: 14px " 大咖解析:新冠疫情下仪器行业“危与机” /span /a /p p style=" text-align: center " a href=" https://www.instrument.com.cn/news/20200327/534863.shtml" target=" _blank" title=" 新冠疫情下 中小& lt font color=red& gt 仪& lt /font& gt 器企业的生存法则" style=" text-decoration: underline font-family: 微软雅黑 font-size: 14px " span style=" font-family: 微软雅黑 font-size: 14px " 新冠疫情下 中小仪器企业的生存法则 /span /a /p p style=" text-align: center " span style=" font-family: 微软雅黑 font-size: 14px " & nbsp /span span style=" font-family: 微软雅黑 text-align: center " & nbsp /span img src=" https://img1.17img.cn/17img/images/202006/noimg/9ee46d51-b766-4fd6-99e9-bd1605c9756e.gif" title=" 1.gif" alt=" 1.gif" width=" 433" height=" 120" style=" font-family: 微软雅黑 text-align: center max-width: 100% max-height: 100% width: 433px height: 120px " / /p p style=" text-indent: 2em " span style=" font-size: 16px font-family: 微软雅黑 " 仪器信息网· 视频中心在视频营销战役中不容忽视: span style=" font-size: 16px font-family: 微软雅黑 color: rgb(31, 73, 125) " 从内容层面来说,内容垂直,更具深度;从品牌推广来说,强调精准,渗透性强;从渠道曝光来说,三端覆盖,流量扶持;从营销潜力来说,视频还处于中小仪器厂商的关注洼地,继续大力挖掘。 /span /span /p p style=" text-indent: 2em " span style=" font-size: 16px font-family: 微软雅黑 " 2020年,我们即将对仪器信息网整个资讯平台,尤其是视频中心进行全面的升级改造,我们将吸引PGC、UGC入驻,加强视频“内容池”的建设,共同打造行业内容先锋。 /span /p p style=" text-indent: 2em " span style=" font-size: 16px font-family: 微软雅黑 " 期待与广大仪器用户与仪器厂商携手,用“镜头语言”,让更多人看见仪器世界,迎来仪器界视频的爆发式增长! /span /p p style=" text-align: center text-indent: 0em " span style=" font-size: 16px font-family: 微软雅黑 " img style=" max-width: 100% max-height: 100% width: 122px height: 122px " src=" https://img1.17img.cn/17img/images/202006/noimg/e2ebf60b-dffd-430f-8c13-ac5adaec1cbd.gif" title=" 图片5.gif" alt=" 图片5.gif" width=" 122" height=" 122" / /span /p p style=" text-indent: 0em text-align: center " span style=" font-size: 16px font-family: 楷体, 楷体_GB2312, SimKai " 视频营销案例,请微信扫码查看 /span /p p style=" text-align: center " img style=" max-width: 100% max-height: 100% width: 225px height: 63px " src=" https://img1.17img.cn/17img/images/202006/noimg/0717b377-74b6-4dc5-bf34-00f2764f3be7.gif" title=" 1.gif" alt=" 1.gif" width=" 225" height=" 63" / /p p style=" text-align: center " span style=" font-family: 微软雅黑 " E-mail:sunchen@instrument.com.cn /span /p p style=" text-align: center " span style=" font-family: 微软雅黑 " TEL:18518164022 /span /p p style=" text-align: center " span style=" font-family: 微软雅黑 " wechat:instrument888 /span /p