贸易战已“枪林弹雨”,仪器品牌战如何霸气撑起“品效合一”?
p style=" text-indent: 2em text-align: left line-height: 1.75em " span style=" text-indent: 2em background-color: white color: rgb(63, 63, 63) font-family: " microsoft=" " yahei=" " font-size:=" " letter-spacing:=" " 一段时期以来,围绕中美贸易战,舆论场喧嚣不止。从某种意义上看,贸易战也是一场舆论战、心理战,检验着中国社会各群体是否具有足够坚强的意志,去顶住走向世界舞台中心过程中必然会受到的压力。 br/ /span /p p style=" text-align: center line-height: 1.75em " img src=" https://img1.17img.cn/17img/images/201810/uepic/1df0d3d4-cd0c-4323-aab6-accfef8c4fb4.jpg" title=" 111.png" alt=" 111.png" / /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 纵观 span 2006-2018 /span strong 仪器信息网品牌合作伙伴 /strong 历史,可窥一斑 span style=" font-size: 15px font-family: " microsoft=" " yahei=" " color:=" " letter-spacing:=" " background:=" " i span style=" background-color: rgb(247, 150, 70) text-decoration: underline " 【 /span /i i span style=" background-color: rgb(247, 150, 70) text-decoration: underline " a href=" https://www.instrument.com.cn/news/20181012/472828.shtml" target=" _blank" 《点击查看:从品牌合作伙伴看仪器行业风起云涌》 /a 】 /span /i /span span —— /span 每年品牌合作伙伴活动的举办,从侧面也表达出仪器企业对来年整体形势的“预判“。伴随着整体经济、行业政策形势的瞬息万变,被抛下“领头羊 span “ /span 队伍的仪器企业可谓数不胜数,但势必将那些品牌力强的仪器厂商凸显,亦不乏审时度势、借势扶摇直上的精明企业。 /span /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 一言以蔽之, span 2019 /span 年科学仪器行业充满着焦虑的机遇。 /span /p p style=" text-indent: 2em line-height: 1.75em " strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#333333 letter-spacing:1px background:white" 近年来,对于一家企业营销层面的几乎所有变革,都是基于互联网的变革 /span /strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#333333 letter-spacing:1px background:white" 。仪器信息网 span 2019 /span 品牌合作伙伴征集活动也伴随着硝烟火爆开启,旨将引导传统制造业的仪器厂商,在营销“旧标准“猝不及防的崩塌时,能够驾乘互联网 span ” /span 新趋势“加速前进! /span /p p style=" text-align: center line-height: 1.75em " img src=" https://img1.17img.cn/17img/images/201810/uepic/bf2dffc8-dc03-422d-8414-1fd150fcaca2.jpg" title=" 222.png" alt=" 222.png" / /p p style=" text-indent: 2em line-height: 1.75em " span style=" background-color: white color: rgb(51, 51, 51) font-family: " microsoft=" " yahei=" " font-size:=" " letter-spacing:=" " text-indent:=" " 各类互联网创意的崛起,意味着传统的 /span span style=" color: rgb(51, 51, 51) font-family: " microsoft=" " yahei=" " font-size:=" " letter-spacing:=" " text-indent:=" " banner /span span style=" background-color: white color: rgb(51, 51, 51) font-family: " microsoft=" " yahei=" " font-size:=" " letter-spacing:=" " text-indent:=" " 广告逐渐被边缘化,但是传统广告依然会保持他的剩余价值——即,在一个仪器新品牌、新产品出现,亟需做大量的曝光时。 /span br/ /p section class=" _135editor" data-tools=" 135编辑器" data-id=" 88287" style=" border: 0px none " section style=" margin-top: 10px margin-bottom: 10px position: static " section style=" padding: 10px background-color: #efefef " section class=" 135brush" p style=" line-height: 1.75em text-indent: 0em " strong span style=" font-size: 15px font-family: " microsoft=" " yahei=" " color:=" " letter-spacing:=" " background-image:=" " background-position:=" " background-size:=" " background-repeat:=" " background-attachment:=" " background-origin:=" " background-clip:=" " 今年在仪器信息网运营统计数据中发现几类典型: /span /strong /p p style=" margin-left: 28px line-height: 1.75em text-indent: 0em " span style=" color: rgb(0, 32, 96) letter-spacing: 1px " span style=" font-variant-numeric: normal font-stretch: normal line-height: normal font-size: 15px " span style=" font-family:Wingdings" · /span /span span style=" font-family: " times=" " new=" " font-size:=" " font-variant-numeric:=" " font-stretch:=" " line-height:=" " & nbsp /span /span em span style=" font-size: 15px font-family: " microsoft=" " yahei=" " color:=" " letter-spacing:=" " background-image:=" " background-position:=" " background-size:=" " background-repeat:=" " background-attachment:=" " background-origin:=" " background-clip:=" " 吸引式字类 /span /em em span style=" font-size: 15px font-family: " microsoft=" " yahei=" " color:=" " letter-spacing:=" " background-image:=" " background-position:=" " background-size:=" " background-repeat:=" " background-attachment:=" " background-origin:=" " background-clip:=" " 链接内容,反而有更高的点击转化; /span /em /p p style=" margin-left: 28px line-height: 1.75em text-indent: 0em " span style=" font-size: 15px color: rgb(0, 32, 96) letter-spacing: 1px background-image: initial background-position: initial background-size: initial background-repeat: initial background-attachment: initial background-origin: initial background-clip: initial " span style=" font-family:Wingdings" · /span /span span style=" font-style: italic font-size: 15px font-family: " microsoft=" " yahei=" " color:=" " letter-spacing:=" " background-image:=" " background-position:=" " background-size:=" " background-repeat:=" " background-attachment:=" " background-origin:=" " background-clip:=" " 更具创意性的广告,价值将越来越大。 /span /p /section /section section style=" margin-top: -4px width: 100% transform: rotate(0deg) -webkit-transform: rotate(0deg) -moz-transform: rotate(0deg) -o-transform: rotate(0deg) " data-width=" 100%" section style=" width: 50px height: 4px background-color: #fcb42b color: #fefefe " /section /section /section /section p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#333333 letter-spacing:1px background:white" 面临科学仪器上市公司股价下滑、仪器产品频现涨价波动等等一系列严峻的政、经大环境下,有些营销问题,并不是广告曝光能解决的。一个仪器的品牌影响力才是唯一真正获得产品溢价的因素,而且是可持续的,把公司下各类仪器产品孤岛连成品牌大陆。 /span /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#333333 letter-spacing:1px background:white" 早在 span 2015 /span 年,仪器信息网便将品牌合作伙伴引导向更加内容化、创意化的整合营销式服务去引导。 span 2019 /span 年仪器信息网品牌合作伙伴,更侧重持续打造伙伴品牌影响力,并从仪采通买家在线采购平台、 span 3i /span 品牌指数等多类产品的数据、技术做支撑下沉到仪器采购用户内心,进而替换的唯流量、曝光量、留言量的底层原始思考系统。 /span /p p style=" text-align: center text-indent: 0em line-height: 1.75em " strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#21AB38 letter-spacing:1px background:white" img src=" https://img1.17img.cn/17img/images/201810/uepic/9440f00e-0c0a-48c3-bee7-3b4f842b4c9d.jpg" title=" 3333.png" alt=" 3333.png" / /span /strong strong /strong /p p style=" text-indent: 2em line-height: 1.75em " strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#2F2F2F letter-spacing:1px background:white" “守旧是对新时代的背叛,更是对严峻形式的误判。“ /span /strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 从品牌广告到品牌内容的转变,才是当下的“主流玩法“。面对三端多元化的传播途径,持续的创造符合自身品牌调性的品牌内容才是今日王道。 /span /p p style=" text-indent: 2em line-height: 1.75em " strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" “酒香更怕巷子深” /span /strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 不要以为仅仅是仪器中小型企业面临的难题,更是各类仪器大咖们在拓展新业务、铺大业务线时的困扰。加之不少市场工作人员唯 span KPI /span 论的步调,要流量,拿单子 span —— /span 反而忽略了传播走不通的根本病灶所在!如何让自己的品牌被用户偏爱,反而更多的向用户传递企业理念、梳理业务线等动作将更为间不容发。让用户铭记于心的,将不仅仅是你的仪器产品。例如 span 2019 /span 年服务,品牌故事便应运而生,随之而来。 /span /p p style=" text-indent: 2em line-height: 1.75em " strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 一篇经过可信任媒体背书的内容可以在用户内心自然而然的“落地生根”。 /span /strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 仪器信息网专注服务科学仪器行业十余载,系业内首家上市媒体,在业内享有良好口碑;连续荣登权威机构艾瑞咨询 span B2B /span 类网站排行榜前 span 20 /span 名,科学仪器类网站排名第一,月度覆盖用户 span 570 /span 万人次。 /span /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 企业携手媒体所创造的内容,给用户带来的是深度印刻,而不若蜉蝣一般,朝时生暮便死。 /span /p p style=" text-align: center text-indent: 0em line-height: 1.75em " strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#21AB38 letter-spacing:1px background:white" img src=" https://img1.17img.cn/17img/images/201810/uepic/d83d6d5b-d818-4d9b-99ca-288e0e356322.jpg" title=" 3333.png" alt=" 3333.png" / /span /strong strong /strong /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" 仪器行业风起云涌,仪器企业各大营销部门也沿着“缝隙“攀爬试探,欠缺利用媒体进行品牌运营全局观,进而又坠入的销售 span leads /span 导向的瓶颈。 /span /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 很多仪器厂商仍误认为三端( span pc /span 、 span app /span 、 span wap /span )只不过在为内容、广告的展示植入在提供不同的入口,但事实上仪器信息网 strong 三端对于仪器用户使用场景下“各司其职“——对于品牌传播的内容化更需要”对症下药“ /strong 。加之近年来仪器信息网”新媒体仪器用户集群“愈加的庞大化、规模化,以及各大渠道专业的闭环运作,可协助仪器企业从社 /span span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#333333 letter-spacing:1px background:white" 会化传播思维出发创造品牌内容 /span span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" ——即, /span span style=" font-size:15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" 用户在哪里,品牌合作伙伴就在哪里! /span /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 仪器信息网 span 2019 /span 年品牌合作伙伴服务已经“不同品牌内容,不同圈层传播“的,让仪器品牌的形象变得更加立体。 /span /p p style=" text-align: center text-indent: 0em line-height: 1.75em " strong span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#21AB38 letter-spacing:1px background:white" img src=" https://img1.17img.cn/17img/images/201810/uepic/8509fc70-22ce-40e1-9adf-f17a54740111.jpg" title=" 44444.png" alt=" 44444.png" / /span /strong strong /strong /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 市场销售策略似乎更侧重走“上层”路线。数字技术加剧了新社会形态的形成,让原本局限化的品牌营销战略延展至全行业形态问题的思考。仪器信息网品牌合作伙伴更希望征集到更加赋有社会责任感的企业,共同携手持续传达 /span span style=" font-size:15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" 品牌善意,与用户保持持续的沟通元, /span span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 旨在达到商业与公益的双赢 /span span style=" font-size:15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" 。 /span /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size:15px font-family:& #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background:white" 在复杂的经济背景下,也只有认同本网理念,愿与之 strong span “ /span 携手共进 span ” /span /strong 的企业,才能更高效的 /span span style=" font-size:15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#333333 letter-spacing:1px background: white" 打造品牌效应,为仪器品牌找到自己的“信众”,进而 /span span style=" font-size:15px font-family: & #39 Microsoft YaHei UI& #39 ,sans-serif color:#3F3F3F letter-spacing:1px background: white" 稳于食物链顶端。另外,市场调研也诸数对伙伴们开放,意能够给予厂商提供有力的前瞻性支撑,在面对市场波动风险尽量做到 span “ /span 见招拆招“。 /span /p p style=" text-align: center text-indent: 0em line-height: 1.75em " img src=" https://img1.17img.cn/17img/images/201810/uepic/b8215aa4-43b8-4c54-b767-12f9d3198ecb.jpg" title=" 55555.png" alt=" 55555.png" / /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size: 15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" 从2017年起,每年品牌合作伙伴便只择优30家,自此不再增加,每年的征集活动时限一月有余。自开始后,各路头部厂商从活动前便“箭在弦上”,活动开始更是争先恐后。2018年征集活动不乏厂商在举棋不定之时,被其他厂商夺得先机! br/ /span /p p style=" white-space: normal text-indent: 2em " span style=" font-size: 14px color: rgb(31, 73, 125) text-decoration: underline " i span style=" color: rgb(31, 73, 125) text-decoration: underline font-size: 14px font-family: 微软雅黑, sans-serif " 认购周期:2018年9月21日-2018年11月8日。 /span /i /span /p p style=" white-space: normal text-indent: 2em " span style=" font-size: 14px color: rgb(31, 73, 125) text-decoration: underline " i span style=" text-decoration: underline color: rgb(31, 73, 125) font-size: 14px font-family: 微软雅黑, sans-serif " 优先认购权:截止至2018年10月19日(提交认购意向书) /span /i /span /p p style=" text-indent: 2em line-height: 1.75em " span style=" font-size: 15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" 距离“老伙伴”优先认购不道一周的时间,大部分席位已呼之欲出!我们将在11月8日揭晓最终2019年品牌合作伙伴名单。 /span br/ /p p style=" text-align:center" span style=" font-size:15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" img src=" https://img1.17img.cn/17img/images/201810/uepic/7aa0b595-1bc4-4730-aadf-267bd4131d4b.jpg" title=" 66666.png" alt=" 66666.png" width=" 350" height=" 167" style=" width: 350px height: 167px " / br/ /span /p p style=" text-indent: 2em " span style=" font-size:15px font-family:& #39 微软雅黑& #39 ,sans-serif color:#404040" br/ /span span style=" color: rgb(64, 64, 64) font-family: 微软雅黑, sans-serif font-size: 15px text-indent: 32px " & nbsp & nbsp & nbsp & nbsp 大环境已严峻可危不可逆,仪器信息网将协 “仪器率军者”披坚执锐,在2019年危情上继续开疆拓土! /span /p p style=" text-align:center" a href=" https://www.instrument.com.cn/netshow/auction/index/pinpai2019.html" target=" _blank" span span style=" font-family: 微软雅黑, sans-serif color: rgb(102, 102, 102)" img src=" https://img1.17img.cn/17img/images/201810/uepic/2e0193ce-1df8-4ca5-8a9d-a1596308a72d.jpg" title=" pp.png" alt=" pp.png" width=" 300" height=" 175" border=" 0" vspace=" 0" style=" width: 300px height: 175px " / /span /span /a /p p style=" margin-bottom: 0px line-height: 1.75em text-indent: 0em text-align: center " strong span style=" font-size: 14px color: rgb(192, 80, 77) " 点击图片,查看品牌合作伙伴征集活动详细说明 /span /strong br/ /p p style=" margin-bottom: 0px text-indent: 2em line-height: 1.75em text-align: center " span style=" font-family:楷体 color:#444444" 咨询: span 010-51654077*8014 /span , span 8044 br/ /span /span span style=" font-family:& #39 Calibri& #39 ,sans-serif color:#444444" & nbsp /span span style=" font-family:& #39 Calibri& #39 ,sans-serif color:#444444" & nbsp /span span style=" font-family:& #39 Calibri& #39 ,sans-serif color:#444444" & nbsp /span span style=" font-family:楷体 color:#444444" zhaoxin@instrument.com.cn br/ /span span style=" font-family:& #39 Calibri& #39 ,sans-serif color:#444444" & nbsp /span span style=" font-family: & #39 Calibri& #39 ,sans-serif color:#444444" & nbsp /span span style=" font-family:& #39 Calibri& #39 ,sans-serif color:#444444" & nbsp /span span style=" font-family:楷体 color:#444444" 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