2015年度科学仪器行业最佳网络营销奖:十大入围厂商揭晓
p style=" text-indent: 2em " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 近两年,“互联网+”制造业的信号频发,科学仪器企业的网络营销热情高涨。一系列市场活动愈发侧重通过互联网这个载体进行传播。加之移动互联网的普遍化,越来越多的仪器厂商选择通过社媒传播同用户形成积极、良好的互动。 /span /p p style=" text-indent: 2em " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 仪器信息网为倡导新的营销模式,鼓励并表彰通过互联网积极开拓市场的厂商,特从2011年开始进行“年度最佳网络营销奖”评选。该奖项依托仪器信息网庞大的访问数据和用户基础,依据当年厂商在仪器信息网举行的市场活动、发布的新闻、提供的解决方案、上传的资料,举行的网络会议情况以及用户的参与程度。 /span /p p style=" text-indent: 2em " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 经过综合计算,评选出10家“年度最佳网络营销厂商”入围名单。最终获奖的3家“年度最佳网络营销厂商”。本奖项将在4月22日 a href=" http://www.instrument.com.cn/news/20160215/184001.shtml" target=" _self" title=" " em strong ACCSI 2016科学仪器行业互联网营销峰会 /strong /em /a 进行揭晓,并举行隆重的颁奖仪式。 /span /p p style=" text-align: center " strong span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 2015年度科学仪器行业最佳网络营销奖入围名单 /span /strong /p p style=" text-align: center " span style=" font-size: 12px " strong span style=" font-family: 微软雅黑, sans-serif color: gray " (按公司名称首字母排序) /span /strong /span /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH100277/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 岛津企业管理(中国)有限公司 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH100344/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " HORIBA /span span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 集团科学仪器事业部 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH101405/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 哈希公司 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH100214/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 荷兰帕纳科公司 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH101343/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 济南海能仪器股份有限公司 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH102479/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 崂应——青岛崂山应用技术研究所 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH100311/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 瑞士万通中国有限公司 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH100650/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 赛默飞世尔科技(中国)有限公司 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH102071/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 上海乐枫生物科技有限公司 /span /a /p p style=" text-align: center " a href=" http://www.instrument.com.cn/netshow/SH100322/" target=" _self" title=" " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 天美(中国)科学仪器有限公司 /span /a /p p style=" margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: & #39 Helvetica Neue& #39 , Helvetica, & #39 Hiragino Sans GB& #39 , & #39 Microsoft YaHei& #39 , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 移动互联牵引,驱动了“社媒传播”新生主张。微信,成为品牌营销中最重要的信息载体之一。仅去年,多家厂商均在仪器信息网微信公众平台共推活动,例如 /span a href=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=206979228& amp idx=2& amp sn=6c62cd6cd90fb0b5c013f1c1836a14a4& amp scene=21#wechat_redirect" target=" _blank" data_ue_src=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=206979228& amp idx=2& amp sn=6c62cd6cd90fb0b5c013f1c1836a14a4& amp scene=21#wechat_redirect" style=" margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 瑞士万通策划的六一儿童节 /span /a span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 微信活动,成功的借助节日的良好气氛,加之微信精准对接仪器受众这一特性,成功吸睛,实力“圈粉”。Thermo及 /span a href=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=206774138& amp idx=2& amp sn=ab586988686c757332a304d2ce008523& amp scene=21#wechat_redirect" target=" _blank" data_ue_src=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=206774138& amp idx=2& amp sn=ab586988686c757332a304d2ce008523& amp scene=21#wechat_redirect" style=" margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 帕纳科的新产品 /span /a span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 均是良好的集合了线上专题、微信广告,优化线下宣传,以及网络讲堂的联合推广方式,在各大新产品推广的活动中大放异彩。 /span /p p style=" margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: & #39 Helvetica Neue& #39 , Helvetica, & #39 Hiragino Sans GB& #39 , & #39 Microsoft YaHei& #39 , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 互联网社媒传播的要点,便是为用户服务为出发点,与用户形成高度互动。 /span a href=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=206201068& amp idx=4& amp sn=96bba445750404ffa26d62b0d475293a& amp scene=21#wechat_redirect" target=" _blank" data_ue_src=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=206201068& amp idx=4& amp sn=96bba445750404ffa26d62b0d475293a& amp scene=21#wechat_redirect" style=" margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 哈希的活动 /span /a span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 侧重以用户为中心,不断寻求与自身品牌性质相符用户关注热点。在策划层面善利用热点,借势营销。2015年,也正值 /span a href=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=208532310& amp idx=3& amp sn=d63f17a4b7fa4784f5979f9e95015384& amp scene=21#wechat_redirect" target=" _blank" data_ue_src=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=208532310& amp idx=3& amp sn=d63f17a4b7fa4784f5979f9e95015384& amp scene=21#wechat_redirect" style=" margin: 0px padding: 0px color: rgb(96, 127, 166) text-decoration: underline max-width: 100% font-family: 微软雅黑, sans-serif line-height: 25.6000003814697px box-sizing: border-box !important word-wrap: break-word !important " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 岛津140周年 /span /a span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 之际,“逐梦科学140载,厚积薄发 共创未来”主题网站的搭建,借助仪器论坛等栏目上的优质资源,获得了一大批忠实用户的关注。另外, /span a href=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=204730718& amp idx=2& amp sn=493bb6449470418f824cc9768422136a& amp scene=21#wechat_redirect" target=" _blank" data_ue_src=" http://mp.weixin.qq.com/s?__biz=MjM5MDAwOTA2MA==& amp mid=204730718& amp idx=2& amp sn=493bb6449470418f824cc9768422136a& amp scene=21#wechat_redirect" style=" margin: 0px padding: 0px color: rgb(96, 127, 166) max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif text-decoration: underline " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 天美的质量万里行 /span /a span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 活动更是在业内取得良好口碑,不但强化了在仪器用户心中的信任度与依赖感,更是提升了自身的品牌影响力。 /span /p p style=" margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: & #39 Helvetica Neue& #39 , Helvetica, & #39 Hiragino Sans GB& #39 , & #39 Microsoft YaHei& #39 , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) " span style=" font-family:& #39 微软雅黑& #39 ,& #39 sans-serif& #39 " 线下的活动亦离不开网络的传播与曝光。2015年,Horiba、乐枫策划的一系列线下活动亦均借助了网络的力量,洞察用户需求点,将活动办的有声有色。海能、崂应系国产厂商网络营销的佼佼者。通过在本网上传解决方案的技术营销形式,真切的渗透到用户的日常仪器使用场景中,并通过网上意见反馈不断优化与完善自己的产品。 /span /p p style=" margin-top: 0px margin-bottom: 0px padding: 0px max-width: 100% clear: both min-height: 1em white-space: pre-wrap color: rgb(62, 62, 62) font-family: & #39 Helvetica Neue& #39 , Helvetica, & #39 Hiragino Sans GB& #39 , & #39 Microsoft YaHei& #39 , Arial, sans-serif line-height: 25.6000003814697px text-indent: 2em box-sizing: border-box !important word-wrap: break-word !important background-color: rgb(255, 255, 255) " span style=" margin: 0px padding: 0px max-width: 100% box-sizing: border-box !important word-wrap: break-word !important font-family: 微软雅黑, sans-serif color: rgb(55, 55, 55) " br/ /span /p p em style=" font-family: 微软雅黑, sans-serif text-indent: 32px white-space: normal " strong 点击查看: a href=" http://www.instrument.com.cn/news/20160215/184001.shtml" target=" _self" title=" " style=" font-family: 微软雅黑, sans-serif text-indent: 32px white-space: normal " ACCSI 2016科学仪器行业互联网营销峰会 /a /strong /em /p