2015中国能源传播大会将在京召开 百余家公司、媒体高层共商能源企业品牌传播之道
p 由清华大学新闻与传播学院、华夏能源网、新浪网共同举办的2015中国能源传播大会,将于2016年01月24日在北京召开,大会主题为“新常态、新语境、新思维:探寻能源企业品牌传播之道”。作为能源和传播领域最具影响力的年度盛会,本次大会将邀请超过100家企业、50家媒体高层参会,就新媒体时代的能源企业品牌建设、媒体传播进行深入研讨! /p p 2015年,中国经济步入新常态,超高速增长不再。而能源行业,也同样进入一个新常态时期:国际油价暴跌至低位运行,电力市场化改革大步推进,煤炭行业陷入严重的过剩泥淖不能自拔,新能源行业弃风弃光问题严重…… /p p 面对新局面、新变化,能源行业该如何应对?能源企业的品牌建设和媒体传播,需要什么样的新思维?在传播话语权大幅度向新媒体转移的当下,能源企业和新闻媒体直接如何才能构建双方都适应的新语境?对于这些热门话题,2015中国能源传播大会嘉宾将在论坛现场给出答案! /p p 2015中国能源传播大会将邀请中宣部、国资委、能源局领导,各大能源企业新闻与品牌负责人、媒体高层、资深能源记者共聚一堂,展开一场高水平的官、学、企、媒四方对话。活动将邀请国资委宣传局局长卢卫东,中国石化新闻发言人吕大鹏,原铁道部新闻发言人王勇平,IBM副总裁、大中华区首席市场官周忆,一点资讯副总裁、原搜狐网总编辑吴晨光,《中国企业家》杂志副总编辑何伊凡、《每日经济新闻》副总编辑黄洪波,清华大学新闻与传播学院教授沈阳等业界大咖出席并发表演讲! /p p 作为本次论坛的另外一个重头戏,活动主办方还将评选出年度十佳能源报道、年度优秀品牌企业、年度优秀能源记者、年度优秀公关传播人物等多项大奖。参选参会报名2015年12月25日已开始,奖项通过公开报名征集,微信投票初选,权威专家评审团复选,产生最终的获奖者,获奖名单将在2016年1月24日下午的论坛现场揭晓! /p p 附:论坛议程(2016年1月24日) /p table cellspacing=" 0" cellpadding=" 0" tbody tr style=" height: 28px " td style=" background: rgb(91, 155, 213) padding: 0px 7px border: 1px solid windowtext " height=" 28" width=" 99" p style=" text-align: center line-height: 33px " strong span style=" color: black font-family: " 时间 /span /strong /p /td td style=" background: rgb(91, 155, 213) border-width: 1px 1px 1px 0px border-style: solid solid solid none border-color: windowtext windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 28" width=" 241" p style=" text-align: center line-height: 33px " strong span style=" color: black font-family: " 拟邀嘉宾 /span /strong /p /td td style=" background: rgb(91, 155, 213) border-width: 1px 1px 1px 0px border-style: solid solid solid none border-color: windowtext windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 28" width=" 301" p style=" text-align: center line-height: 33px " strong span style=" color: black font-family: " 拟定事项、议题 /span /strong /p /td /tr tr style=" height: 25px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 25" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 13:30-14:00 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 25" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 嘉宾签到 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 25" width=" 301" /td /tr tr style=" height: 10px " td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 10" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 14:00-14:05 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 10" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 著名主持人、艾问传媒创始人 艾诚 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 10" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 主持人开场、来宾介绍 /span /p /td /tr tr style=" height: 22px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 22" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 14:05-14:10 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 22" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 主办方致欢迎辞 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 22" width=" 301" /td /tr tr style=" height: 22px " td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 22" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 14:10-14:20 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 22" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 领导致辞:国资委宣传局局长 卢卫东 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 22" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 央企新闻传播与品牌建设 /span /p /td /tr tr style=" height: 37px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 37" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 14:20-14:40 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 37" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 中国石化新闻发言人 吕大鹏 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 37" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 能源企业声誉管理与新闻发言人角色定位 /span /p /td /tr tr style=" height: 16px " td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 16" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 14:40-15:00 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 16" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 原铁道部新闻发言人 王勇平 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 16" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 媒体沟通艺术与技巧 /span /p /td /tr tr style=" height: 19px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 19" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 15:00-15:20 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 19" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " IBM /span span style=" color: black font-family: 宋体 " 副总裁、大中华区首席市场官 周忆 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 19" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 数字时代企业品牌与营销传播 /span /p /td /tr tr style=" height: 11px " td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 11" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 15:20-15:50 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 11" width=" 241" p style=" text-align: center line-height: 33px " span style=" font-family: 宋体 " 圆桌论坛一(嘉宾待定) /span /p p style=" line-height: 33px " strong span style=" font-family: 宋体 " 主持: /span /strong span style=" font-family: 宋体 " 华夏能源网总编辑 王康鹏 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 11" width=" 301" p style=" text-align: center line-height: 33px " strong span style=" color: black font-family: 宋体 " 主题: /span /strong span style=" color: black font-family: 宋体 " 能源企业在舆情危机中如何做好媒体应对和声誉管理? /span /p /td /tr tr style=" height: 21px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 21" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 15:50-16:00 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 21" width=" 241" p style=" text-align: center line-height: 33px " span style=" font-family: 宋体 " 茶歇 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 21" width=" 301" /td /tr tr style=" height: 24px " td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 24" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 16:00-16:20 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 24" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 一点资讯副总裁、原搜狐网总编辑 吴晨光 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 24" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 财经新闻选择与能源新闻报道 /span /p /td /tr tr style=" height: 24px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 24" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 16:20-16:40 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 24" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 《中国企业家》杂志副总编辑 何伊凡 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 24" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 能源企业领导人形象塑造与公司品牌建设 /span /p /td /tr tr style=" height: 15px " td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 15" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 16:40-17:00 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 15" width=" 241" p style=" line-height: 33px " span style=" color: black font-family: 宋体 " 清华大学新闻与传播学院教授 沈阳 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 15" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 能源企业如何玩转新媒体? /span /p /td /tr tr style=" height: 17px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 17" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 17:00-17:30 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 17" width=" 241" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 圆桌论坛二(嘉宾待定) /span /p p style=" line-height: 33px " strong span style=" font-family: 宋体 " 主持: /span /strong span style=" font-family: 宋体 " 清华新闻学院副院长 陈昌凤 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 17" width=" 301" p style=" text-align: center line-height: 33px " strong span style=" color: black font-family: 宋体 " 主题: /span /strong span style=" color: black font-family: 宋体 " 能源企业与能源媒体如何才能有效沟通? /span /p /td /tr tr style=" height: 15px " td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 15" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 17:30-18:00 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 15" width=" 241" p style=" margin: 0px 0px 0px 7px text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 颁奖嘉宾待定 /span /p /td td style=" background: rgb(219, 229, 241) border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 15" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 颁奖盛典 /span /p /td /tr tr style=" height: 17px " td style=" background: white border-width: 0px 1px 1px border-style: none solid solid border-color: rgb(0, 0, 0) windowtext windowtext padding: 0px 7px " height=" 17" width=" 99" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 18:00-20:00 /span /p /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 17" width=" 241" /td td style=" background: white border-width: 0px 1px 1px 0px border-style: none solid solid none border-color: rgb(0, 0, 0) windowtext windowtext rgb(0, 0, 0) padding: 0px 7px " height=" 17" width=" 301" p style=" text-align: center line-height: 33px " span style=" color: black font-family: 宋体 " 晚宴 /span /p /td /tr /tbody /table p & nbsp /p