仪器信息网APP

选仪器、听讲座、看资讯

立即体验

当前位置：仪器社区 >人在职场 > 人在职场 > 帖子详情

【分享】国际市场营销英语

江南一叶

2008/09/03

A

Accordion Insert 加上手风琴样稿

Advertising Allowance广告津贴

Advertising Budget广告预算

Advertising Elasticity广告弹性

Advertising Plan广告计划

Advertising Research广告调研

Ad Specialty广告专业

Agency Commission 广告佣金

Affiliate 关联

Affiliate Marketing 关联营销

Affiliate Directory关联目录

Affiliate Network关联网络

B

Banner Ad 旗帜广告

Brand 品牌

Brand Identity 品牌标识

Brand Image 品牌形象

Brand Manager品牌经理

Business-to-Business Advertising B2B广告

C

Caption 标头

Channel Distribution渠道分销

Circulation 发行

Classified Advertising 分类广告

Comparative Advertising 比较广告

Competition-Oriented Pricing竞争导向型定价

Copyright 版权

Cost Efficiency 高性价比

Cost Per Inquiry 询盘成本

Cost Per Rating Point (CPP)

Cost Per Thousand (CPM)

Counter Advertising

Creative Strategy

Creatives

D

DAGMAR

Day-After Recall Test

Deceptive Advertising

Demographics

Direct Mail 直邮

Direct Marketing 直销

Direct Response

E

Earned Rate

End-User 终端用户

Equal Time

Eighty-Twenty Rule

Exposure

Eye Tracking

F

FCC

FTC

Fixed-Sum-Per-Unit Method

Flat Rate

Flighting

Focus Group Interview

Four Ps

Full Position

Full-Service Agency

G

Galvanometer Test

Generic Brand

Gross Audience

Gross Impressions 粗略印象

Gross Rating Points (GRPs)

H

Hierarchy-Of-Effects Theory

Holding Power

Holdover Audience

Horizontal Discount平行折扣

Horizontal Publications 平行出版物

House Agency

I

Image Advertising 形象广告

In-Pack Premium

Industrial Advertising

Infomercial

Integrated Marketing Communication (IMC)

J

Jingle

Jumble Display

K

Keeper

Key Success Factors

L

Leave-Behind

Lifestyle Segmentation

List Broker

Loss Leader

Loyalty Index

M

Macromarketing 宏观营销

Marginal Analysis 边际分析

Market Profile

Market Segmentation

Market Share 市场份额

Marketing Firm营销公司

Marketing Mix

Marketing Research 市场调研

Materiality

Media Strategy 媒体策略

Motivation Research 动机调查

N

NAD

Narrowcasting

National Brand

Net Unduplicated Audience

Nominal Scale

Nonprofit Marketing 无利润营销

Norms

O

Objectives

Observation

On-pack (On-pack Premium)

P

Parity Products

Payment Threshold

Patronage Motives

Penetrated Market

Per Inquiry

Percent-of-Sales Method

Perceived Risk 可觉察风险

Persuasion Process

Potential Market 潜在市场

Product Differentiation 产品差异

Product Life Cycle 产品生命周期

Product Positioning 产品定位

Promotion 推销

Promotional Mix

Psychographics

Publicity

Pupilometrics

Psychological Segmentation

Q

Qualitative Research

Quantitative Research

Quality Control

Questionnaire

R

Range

Rate Card

Reach

Reference Group

Referral Premium

S

Selling Orientation 销售导向

Slogan 标语

Strategic Market Planning 策略营销计划

Subliminal Perception

T

Tag line

Target Audience目标受众

Target Market 目标市场

Target Market Identification

U

Unique Selling Proposition

V

Values and Lifestyles (VALS) Research

Vehicle

Vertical Publications

Vision

W

Word of Mouth Advertising 口头广告

Wear Out

Word Painting

相关话题

1 仪器销售工程师如何渡过空窗期

近期热榜

热门活动

猜你喜欢最新推荐热门推荐更多推荐

品牌合作伙伴

日立科学仪器

珀金埃尔默仪器（上海）有限公司（PerkinElmer）

珀金埃尔默仪器（上海）有限公司（PerkinElmer）

日本电子株式会社

赛默飞世尔科技

马尔文帕纳科

上海仪电科仪

梅特勒托利多

布鲁克核磁

举报帖子

点赞用户

好友列表

加载中...

正在为您切换请稍后...