【讨论】Brick and mortar是什么样的spending ?

bricks and mortar
buildings; the expenditure of money on buildings rather than something else. (The buildings referred to can be constructed out of anything.) The new president of the college preferred to invest in new faculty members rather than bricks and mortar. Sometimes people are happy to donate millions of dollars for bricks and mortar, but they never think of the additional cost of annual maintenance.http://idioms.thefreedictionary.com/bricks+and+mortar

Business Definition for: Bricks And Mortar Company
an organization that markets its products through traditional channels, rather than the Internet
http://dictionary.bnet.com/definition/bricks+and+mortar+company.html

bricks and mortar
A store (shop, supermarket, department store, etc.) in the real world. Contrast with clicks and mortar.
http://encyclopedia2.thefreedictionary.com/bricks+and+mortar


Brick and mortar can simply refer to any company which possesses a building for operations.
http://encyclopedia.thefreedictionary.com/Bricks+and+mortar+business
clicks and mortar
Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a cooperative and integrated manner where they both support and benefit from each other. Contrast with bricks and mortar. See bricks clicks and flips and e-commerce.
http://encyclopedia2.thefreedictionary.com/clicks%20and%20mortar